My role at Isopure was Creative Director and I held that position for 15 1/2 years. When I started with the company they were in gyms and specialty stores like GNC. I held a variety of roles in addition to creative. Among these were customer service, packaging forecasting and purchasing, media buying, packaging development, etc. I found this to be thrilling and it really helped shape my knowledge from start to finish of a product. Among that time I helped start and manage content on our social channels. I also helped the company grow and we went through a few packaging refreshes. We were bought by Glanbia in 2014 and I helped the company with integration and process change. Isopure has steadily grown and we have evolved it into the lifestyle brand it is today. You can now find Isopure in Walmart and Target and Amazon.