I served as Creative Director at Isopure for over 15 years, during which I played a key role in transforming the brand from a niche product found primarily in gyms and specialty retailers into a nationally distributed lifestyle brand. In addition to leading all creative, I held cross-functional responsibilities spanning customer service, packaging purchasing and forecasting, media buying, packaging development, and social content management—giving me deep end-to-end understanding of product development and brand execution. I guided multiple packaging refreshes, supported significant business growth, and played an instrumental role in Isopure’s acquisition by Glanbia in 2014, helping the team navigate integration and new processes. Today, Isopure is a major presence across Walmart, Target, Amazon, and other national channels, and I’m proud to have contributed to its evolution and sustained success.